Millennial Trends

0 73% of millennials living in urban areas say that they worry about having access to necessary healthcare.
0 22% of millennials trust celebrities when they are endorsing a food product.
0 60% of millennials trust high profile health experts like Dr. Oz.
0 84% of millennials trust information from people they know personally, e.g. friends or family.
0 71% of millennials believe they’re already doing everything they can to maintain a healthy lifestyle.
0 62% of millennials sees a healthcare professional reactively.
0 49% of millennials have used a training program such as P90X, Insanity, or CrossFit in the past 2 years.
0 30% of millennials have seen or talked to a nutritionist in the past 2 years.
MOBILE OVER 85% OF GENERATION Y OWNS SMARTPHONES

nielsen

TV

Multiscreen Behavior | By: MINTEL

Use different devices at the same time 48%
Use a smartphone to go online daily 46%
Watch TV Programs on the computer 41%
Would give up broadcast TV rather than give up their mobile phone 28%

32% of Millennials describe themselves as environmentalists. (Source: Pew Research)

41% of Millennials are aware of and interested in owning smart home products. (Source: The NPD Group)

23% of Millennials have already installed smart home products. (Source: The NPD Group)

0 42% of millennials are willing to pay more for foods that are made with all natural ingredients.
0 27% of millennials are willing to pay more for foods that are free of GMOs.
0 23% of millennials are willing to pay more for foods that are made by a well-known brand.
0 15% of millennials feel it is absolutely essential to eat gluten-free foods.

About the Millennials and Health Study
The millennials and health survey was administered online within the United States between May 21 and June 4, 2014, among 500 US teens ages 13-17 (Millennial teens); 2,015 US adults ages 18-32 (Millennial adults). Harris Poll conducted the research.