American River Group: Upgrading Website for Better User Experience
About the Client:
American River Group of Companies, established in 1982, is a premier international trade consulting firm specializing in global trade compliance, facilitation, and supply chain management.
Business Challenges:
The website was built on outdated HTML table structures, resulting in poor user experience, slow load times, and limited functionality. This hindered ARI’s ability to provide a modern, efficient, and engaging online experience for its global clientele.
Goal:
To revamp the website to improve functionality, navigation, and user experience, ensuring ARI’s digital presence reflects their expertise in global trade consulting.
Solution Delivered:
We migrated the website to Concrete5, a flexible CMS, which allowed for a modern and responsive design. Key updates included improved navigation, faster loading times, and a more intuitive interface for users to access ARI’s global trade resources. A user-friendly portal for online applications was also created, enhancing ARI’s overall service delivery.
Business Benefits:
- Enhanced user experience leading to reduced bounce rates and higher engagement
- Improved site performance with faster load times
- Streamlined navigation for easier access to key resources
- Modern design reflecting ARI’s expertise and professionalism
- Simplified content management system for ARI staff
- Increased efficiency in managing global trade applications
CTA:
Unlock smoother navigation, improved performance, and a more streamlined experience—visit American River Group to discover how their refreshed website elevates global trade solutions. Let their expertise help you thrive in a rapidly evolving international trade landscape.