About the Client:

Bradley Dental Group, located in Bergenfield, has been providing trusted dental care to the local community. Their goal was to enhance patient acquisition and increase re-care visits to boost overall practice growth and revenue.

Business Challenges:

Bradley Dental Group recognized the need for a stronger digital presence to attract more patients and improve re-care visits. Their previous digital strategy was fragmented and lacked effectiveness, especially in targeting local patients and driving consistent engagement.

Goal:

1. Enhance patient acquisition through a comprehensive 360° digital marketing strategy.
2. Drive traffic to the practice’s new patient landing page and social media platforms.
3. Boost patient re-care visits to improve long-term revenue.

Solution Delivered:

Website Development:

We developed a modern, mobile-responsive website designed to enhance the user experience and ensure it was optimized for search engines. The site structure made it easy for patients to find essential information and submit inquiries, leading to increased patient engagement.

Website Maintenance:

Regular website maintenance ensured that the site remained up-to-date, secure, and optimized for performance, enhancing the overall patient experience and maintaining high traffic levels.

Social Media Marketing:

Targeted campaigns on Facebook and Instagram helped Bradley Dental Group reach local patients, build brand awareness, and engage with the community. These efforts drove increased traffic and boosted visibility within the Bergenfield area.

Digital Advertising:

We utilized Google Ads and Meta Ads to target specific local audiences, driving highly relevant traffic to the practice’s website and increasing patient inquiries and appointment bookings.

Content Marketing:

Consistent, high-quality content including blogs and educational resources helped establish Bradley Dental Group as a trusted authority in the local community, encouraging patient re-care visits.

Business Benefits:

• 30% Increase in New Patient Walk-Ins: The 360° digital marketing strategy led to a significant boost in new patient acquisition.
• 70% Increase in Re-care Revenue: Ongoing engagement and improved follow-up strategies contributed to higher patient retention and re-care visits, boosting long-term revenue.

CTA:

Want to grow your dental practice with a targeted 360° digital marketing strategy? Contact Estro Digital Communications today to drive better results!