About the Client:

Earle Construction is a leading heavy civil construction company based in New Jersey, specializing in large-scale infrastructure projects. Despite its industry leadership and success, the company’s outdated website posed significant challenges in terms of recruitment and user experience, hindering growth opportunities.

Business Challenges:

• Outdated Design: The existing website lacked modern design elements, making the user experience subpar and unengaging.
• Ineffective Recruitment Efforts: The site failed to showcase the company’s culture, values, and career opportunities, resulting in lower engagement from potential job applicants.
• High Traffic Volumes: The site struggled to manage significant traffic efficiently, leading to slow loading times and poor performance during peak periods.

Goal:

• Enhanced User Experience: Redesign the website to offer seamless, intuitive navigation and a modern, responsive layout across all devices.
• Improved Recruitment Process: Develop a dedicated section showcasing Earle Construction’s company culture, values, and career opportunities to attract top talent.
• Scalability and Performance: Implement a scalable cloud-based infrastructure to handle high traffic volumes and ensure fast loading speeds.

Solution Delivered:

• Modern and Responsive Design: A complete redesign was undertaken, introducing a modern layout that enhances user engagement and accessibility on all devices.
• Streamlined Navigation: Simplified site navigation enabled users to find key information more easily, improving overall usability.
• Interactive Timeline: An interactive project timeline was added to replace static project showcases, allowing users to explore Earle’s past and current projects dynamically.
• Optimized Performance: The site was migrated to a scalable cloud-based infrastructure, coupled with a caching plugin to improve loading times and overall performance significantly.
• Dedicated Recruitment Section: A new section highlighting Earle’s company culture, values, and career opportunities was added, enhancing the recruitment process and attracting qualified candidates.

Business Benefits:

• Increased User Engagement: The redesigned site boosted key metrics like time spent on site and page views, improving user interaction and satisfaction.
• Enhanced Recruitment Results: The dedicated recruitment section attracted a higher volume of qualified candidates, streamlining the hiring process and reducing time-to-fill.
• Scalable and Reliable Infrastructure: The cloud-based infrastructure provided high scalability and reliability, ensuring uninterrupted access even during peak traffic periods.
• Positive Brand Perception: The modern design and user-focused approach enhanced Earle’s brand perception, reinforcing its leadership position in New Jersey’s heavy civil construction sector.
• Technological Flexibility: Built on WordPress with a custom child theme, the site offered ease of maintenance and scalability for future updates and improvements.

Testimonial:

“With quick responses, and positive attitudes, Estro Communications has provided Earle with all of our website updates including website maintenance. Each and every time I get the pleasure to speak with Steve and Christian, it is always a pleasure! Earle highly recommends Estro Communications for all of your marketing needs!” -Alexa Robbins Human Resources, Talent Acquisition Coordinator, Marketing Coordinator

CTA:

Looking to enhance your digital presence and streamline your recruitment efforts? Let’s build a modern, scalable website that drives results. Contact us to transform your digital presence with our 360° digital marketing services today!