About the Client:

Hughes Environmental Engineering, founded in 1935, is a family-owned business specializing in HVAC services, refrigeration solutions, and maintenance agreements. With a team of over 95 professionals, Hughes is dedicated to delivering innovative engineering solutions, energy efficiency, and top-tier customer service across North Jersey.

Business Challenges:

Hughes Environmental Engineering faced the following challenges:

1. Outdated Website Design: The previous website didn’t effectively showcase their services or convey the company’s rich legacy and expertise.
2. Low Digital Engagement: The website structure limited user interaction, reducing customer inquiries and engagement.
3. Recruitment Challenges: Hughes needed a stronger strategy to attract top HVAC talent in a highly competitive market.
4. Lack of Social Media Presence: Their social media channels were underutilized for engagement and recruitment outreach.

Goal:

To create a professional, user-friendly website and implement impactful recruitment marketing strategies to boost customer inquiries and attract skilled HVAC professionals.

Solution Delivered:

Estro Digital Communications provided:

1. Website Design: A modern, visually compelling design to highlight Hughes’ range of services and emphasize their industry expertise.
2. Website Development: A responsive and intuitive website, ensuring a seamless user experience across all devices.
3. Website Maintenance: Regular technical support and updates to maintain optimal performance and security.
4. Recruitment Marketing Ads: Targeted ad campaigns designed to attract top-tier HVAC professionals. The campaigns generated significant reach and engagement, effectively strengthening Hughes’ recruitment pipeline.
5. Social Media Updates: Regularly updated social media platforms to enhance visibility, engage followers, and support recruitment efforts.

Business Benefits:

• Revitalized Online Presence: A sleek and functional website reinforces Hughes’ reputation as a leader in environmental engineering services.
• Enhanced Recruitment Success: Recruitment marketing ads achieved high reach and engagement, attracting skilled HVAC professionals to join the team.
• Improved Customer Interaction: A user-friendly website and active social media presence drive increased customer inquiries and engagement.
• Sustained Website Reliability: Ongoing maintenance ensures the website remains secure, updated, and aligned with business goals.

Statistics:

Number of Recruits Form Filled:
Impressions for the ads:
Employees hired:

CTA:

Ready to take your digital presence and recruitment strategy to the next level? Partner with Estro Digital Communications for 360° digital marketing solutions.