About the Client:

Mastermind Real Estate is a privately owned real estate development company with over 2 million square feet across The Bronx, Westchester, Manhattan, and New Jersey. In addition to real estate development, they offer a comprehensive range of advisory services, including efficiency, development, construction, operations, acquisition, disposition, strategic communication, sales, and related consulting services.

Business Challenges:

Mastermind Real Estate sought to modernize their website, which was built on outdated HTML table code. The company also aimed to provide an online brochure that would offer clients quick access to essential information about their offerings. While functional, their existing site lacked the modern design and analytics capabilities necessary to support their evolving business needs.

Goal:

1. Redesign the website to reflect a contemporary look and feel, ensuring compatibility with modern browsers and devices.
2. Incorporate an online brochure to improve accessibility and showcase the company’s expertise and services.
3. Enable data-driven insights by integrating Google Analytics to track web traffic and user behavior.

Solution Delivered:

Website Redesign:
The outdated HTML table code was replaced with a modern website design featuring fresh graphics, updated typography, and a responsive layout. This redesign ensured that the site was visually appealing and compatible with current web standards.

Online Brochure:
A digital brochure was integrated into the site, providing clients with an easily accessible resource for learning about Mastermind Real Estate’s services, expertise, and project portfolio.

Google Analytics Integration:
The website was equipped with Google Analytics, enabling the team to analyze web traffic and gain insights into user behavior, which helped inform future marketing strategies.

Business Benefits:

• Enhanced User Experience: The redesigned website provided a seamless and visually engaging experience, making it easier for users to navigate and access key information.
• Improved Accessibility: The addition of the online brochure allowed clients to conveniently explore the company’s services and capabilities.
• Data-Driven Decision Making: Google Analytics offered valuable insights into website performance, enabling Mastermind Real Estate to refine its digital strategy effectively.

CTA:

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