About the Client:

My Doc Urgent Care, is dedicated to providing fast, efficient, and quality healthcare services. Located in New Jersey, the clinic offers flu shots, urgent care, primary care, allergies, cancer screening, on-site labs, x-rays, and occupational medicine. Positioned in a competitive market, the clinic aimed to overcome a tarnished reputation inherited from the prior urgent care at the same location.

Business Challenges:

1. Online Reputation: The previous urgent care facility left behind a low online presence.
2. Limited Brand Awareness: The practice struggled to establish a recognizable and trustworthy brand in the community.
3. Low Daily Patient Count: Increasing the daily footfall was a pressing concern to ensure the clinic’s growth and sustainability.

Goal:

• Revamp the clinic’s online reputation.
• Build a brand that resonates with trust and reliability among patients.
• Drive consistent growth in daily patient visits.

Solution Delivered:

1. Reputation Management
   • Conducted a six-month cleanup of the Google SERP, strategically deprecating old listings tied to the previous clinic.
2. Local SEO Optimization
   • Achieved over 10,000 monthly searches, with 8.23K listings on search and 4.92K on maps.
   • Targeted high-value keywords like “urgent care” and “urgent care near me,” boosting visibility.
3. Google Ads Campaign
   • Implemented campaigns across Search, Display, and Video platforms.
   • Metrics included:
     • Search CPC: $1.85
     • Display CPC: $1.50
     • Video CPV: $0.05
     • Total 2018 impressions: 400,000
4. Content Marketing
   • Crafted educational blogs to answer patient queries.
   • Deployed email campaigns with a 15% open rate to remain top-of-mind for patients.
5. Social Media Engagement
   • Enhanced Facebook and Instagram profiles to foster trust and engagement.
6. Additional Marketing Channels
   • Broadcast Television: Garnered 1.19M impressions in Bergen and Passaic counties.
   • Supermarket Advertising: Designed an in-store display at PriceRite in Garfield.
   • EDDM Mailers: Distributed 2,500 mailers across Garfield, NJ.
7. Unique Branding Elements
   • Purchased the vanity phone number (201) GET-WELL for easy recall.
   • Launched engaging YouTube videos to humanize the clinic’s services.
8. Patient Reviews
   • Encouraged positive reviews to reinforce the clinic’s commitment to quality care and build trust with new patients.

Business Benefits:

• Enhanced Brand Reputation: Successfully cleaned up the clinic’s online presence, fostering a positive perception.
• Increased Patient Footfall: A steady rise in daily patient count due to improved visibility and trust.
• Stronger Community Connection: Leveraged local SEO, mailers, and events to dominate the local market.
• Improved ROI: Efficient ad spend resulted in significant impressions and engagement across platforms.

CTA:

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