About the Client:

Rockaway Recycling, a family-run scrap yard based in New Jersey since 1977, has been a reliable partner in recycling scrap metals such as copper, brass, aluminum, and steel. With decades of service and millions of pounds recycled, they cater to both individual customers and businesses, offering services like commercial scrap pickups and pricing transparency through their website.

Business Challenges:

• Rockaway Recycling needed a user-friendly and modern online platform to streamline requests for scrap metal pickups and promote transparency.
• The existing website lacked functionality and an efficient pricing management system to keep up with customer demands and the competitive market.

Goal:

To improve the website experience and manage an accurate, transparent pricing system for scrap materials, providing customers with easy access to services and pricing.

Solution Delivered:

Pricing System Management:

• Estro Digital Communications manages and maintains Rockaway Recycling’s pricing system, ensuring that scrap metal prices are accurate, up-to-date, and transparent for customers.
• Regular updates to pricing data ensure consistency and customer trust in Rockaway Recycling’s services.

Enhanced Digital Support:

• Ongoing monitoring and support ensure that the website functions smoothly, offering easy access to scrap pricing, scheduling tools, and material identification guides.
• Regular updates keep the platform secure and optimized to meet the evolving needs of the business.

Business Benefits:

1. Accurate Pricing Management: Customers have access to current, reliable pricing, enhancing trust and satisfaction.
2. Improved Customer Experience: Streamlined access to services and pricing information reduces friction and boosts user engagement.
3. Operational Efficiency: The pricing system management simplifies internal processes, supporting both customers and business operations.
4. Market Adaptability: Regular updates to the pricing system ensure Rockaway Recycling remains competitive in the market.

CTA:

Transform your digital experience with accurate, transparent pricing and expert website management. Contact Estro Digital Communications today to elevate your online presence!