Overview:
Monitor and engage social media activity on a daily basis, i.e. Facebook, Twitter, and Linkedin.
Objective/Challenges Faced:
How do we engage followers in Real-Time?
Results/Conclusion:
-Post daily on social media
-Provide air support during conferences–engage via hashtags on Twitter
-Upload a series of YouTube videos
Future Plans:
Videos are the future of content. MBE magazine is going through a digital transformation (analog to digital). MBE will create and share original video content.
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