About My Doc

My Doc Urgent Care’s goal is to deliver fast, efficient and quality care to help our patients feel their best again. They provide services such as flu shot, urgent care, allergies, primary care, on-site labs, x-rays, cancer screening, and occupational medicine.

My Doc Urgent Care opened its doors in April 2017. Prior to My Doc, there was an urgent care at the same location that had been tarnished with a very negative reputation. Our objective was to:

Clean up Google Search
Create a Brand that patients Trust
Increase the Daily Patient Count

Reputation Management

Upon starting with My Doc Urgent Care, the prior urgent care business had a very negative reputation. Our primary job was to clean up the Google SERP.

After 6 months of intense clean-up online, we strategically implemented a technical and manual process to deprecate the old business SERP listings.

Local SEO

Over 10,000 Searches each month
Listing on Search 8.23K
Listing on Maps 4.92K

Avg # of monthly queries:

urgent care – 1,830
urgent care nj – 740
urgent care near me – 714

To draw more traffic to the website, we implemented a Google Ads Campaign:

Search Avg CPC: $1.85
Display: CPC $1.50
Video CPV: $.05
2018 Total Impressions: 400,000

Emails

Email blasts are vital in keeping your patients top-of-mind of the practice.
15% Open rate

Blogs

Writing blogs help answer basic questions that patients might have before going to the clinic.

Social Media

The quickest way to connect with patients is Social Media–a networking medium. With a great profile on Facebook and Instagram, physicians are able to attract patients and also build a deep sense of trust.

Vanity Phone #

A vanity phone # (201) GET-WELL was purchased to simplify the contact info.

YouTube

A video is said to humanize clinical relationships and helps the healthcare community to associate with their patients in a better way.

Broadcast Television

We advertised in Bergen County East and Passaic County, NJ
2018 Impressions: 1,198,618

Supermarket Advertising

We designed and implemented an in-store display at the entrance of PriceRite in Garfield, NJ.

EDDM Mailers

“USPS® Every Door Direct Mail® (EDDM®) is an affordable targeted advertising technique that lets you map your marketing mail audience by age, income, or household size.”
2,500 units were mailed in Garfield, NJ

Reviews

Reviews are the lifeblood of your practice.
It validates the fact that the practice focuses on quality care.
By getting good reviews online, solidifies that Trust factor with new patients.

Summary

Marketing and Advertising is an ongoing process especially in the urgent care business. The mantra of “local domination” and by “seeing you everywhere” is the right strategy to follow in a competitive local market.