CPG Case Study


Magnoila Ice Cream


CPG, Multicultural

In 1969, the beach party starts, and Ramar Foods begins to innovate tropical ice cream and Filipino cuisine for American audiences. Magnolia® Tropical Ice Cream is one of the original Ramar creations. Made in Northern California since 1972, with genuine California milk and the finest fruit, Magnolia® offers a taste of true paradise.

Objective/Challenges Faced:
To increase the awareness and consumption of Magnolia Ice Cream.


Future Plans:

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